Peter Wood has worked in the sports industry for 16 years, working on sponsorship strategy and activation across multiple business categories and sports. Pete’s experience within a range of sports marketing agencies provides unique expertise in identifying the right sports partnerships strategy and unlocking its potential.

Brands: Visa, Nissan, PlayStation, FedEx, Qatar Airways, Lidl, Vodafone, Ziggo, VGW, Bally’s Intralot,

Rights holders: UEFA, The FA, FIFA World Cup, ICC, Formula E, McLaren F1, Scuderia Ferrari, City Football Group, Manchester United, Liv Golf, London Marathon, Great Run Series.