Services

We work with brands and rights holders across the partnership lifecycle. From strategy and opportunity identification through to deal structuring, activation, performance and renewal.

All our services are powered by our Future Fit™ Operating System.

better decisions better outcomes

THREE INITIAL WAYS WE CAN ADD VALUE

Below are some useful tangible ways we can help brands and rights holders initially. Further down the page you will find more information on core services.

brands with existing partnerships

Output: We use our Future Fit Operating System to audit your current sponsorship portfolio and identify opportunities to increase value from existing commitments.

Opportunities Discovery: Are your existing partnerships delivering everything they could?

brands entering partnerships

Output: A focused briefing on the strategic, commercial and operational considerations to plan for when building a new partnerships programme. From objectives and opportunity selection through to activation and measurement.

Partnership roadmap: Thinking about entering sport? Start with the right foundations.

rights holders

Output: We score your sales partner experience against requirement criteria, identifying opportunities to sharpen your proposition, strengthen buyer relevance and improve your ability to win and grow commercial partners.

Buyer experience mindset: How does your commercial proposition meet the needs of commercial partners?

core services

Core services to address the most common questions and requirements from brands and rights holders. Have something else in mind? We'd be happy to work with you to create a custom solution.

  • Increasingly, sports are not merely a marketing tool; they are a business growth platform. However, when you are investing large sums, and playing within customers’ passions, you need to get it right to achieve potential ROI.

    We help brands define what they need from partnerships, understand the changing sports ecosystem and identify where sponsorship can create the greatest strategic and commercial value.

    Below outline example services to achieve this. These can be tailored to requirements and timelines:

    • Partnership objectives and success criteria

    • Internal stakeholder and brand diagnostic

    • Sports ecosystem intelligence and partnership landscape analysis

    • Audience, category and market opportunity analysis

    • Partnership positioning and strategic narrative

    • Opportunity identification and prioritisation

    • Property / partnership fit assessment

    • Portfolio strategy and roadmap

    • Measurement framework aligned to partnership objectives

  • A sports partnership agreement is unlike any other marketing investment. It requires ambition and commitment from both parties and therefore must be carefully planned.

    Once a partnership and target rights have been identified, careful planning of desired rights, surrounding terms and negotiation approach must be built.

    We use Future Fit intelligence and decision tools to evaluate partnership opportunities, shape the right commercial structure and build agreements designed to remain valuable as your business evolves.

    Examples of deliverables to support execution of a successful agreement:

    • Opportunity assessment against strategic objectives

    • Partnership and rights package assessment

    • Industry benchmarking and valuation

    • Commercial structure and rights architecture

    • Future-proofing evaluation, including changing consumer, technology and market dynamics

    • Data and information-sharing requirements

    • Commercial terms and protections

    • Negotiation strategy and scenario planning

    • Negotiation support

    • Contracting support

  • You’re ready to translate ambition and rights schedules into creative activation that will cut through with fans and deliver ROI.

    We help brands maximise the value of their partnerships beyond the point of signature; from activation and stakeholder alignment through to measurement, optimisation and renewal planning.

    Examples areas of support include:

    • Activation strategy aligned to partnership objectives

    • Activation roadmap and planning

    • Stakeholder workshops and playbooks

    • Partnership performance measurement

    • Effectiveness and ROI frameworks

    • Ongoing ecosystem and market intelligence

    • Optimisation recommendations

    • Renewal and growth planning

    • Scenario planning around changing partner priorities

  • Modern partnership decision makers have more opportunities, more data and more competing priorities than ever before. Discerning what matters to buyers, and where genuine commercial opportunity exists, is key.

    Our ecosystem intelligence helps identify the categories, brands, market signals and partnership opportunities most relevant to your property:

    • Buyer priorities and decision criteria

    • Category and market intelligence

    • Brand opportunity mapping

    • Emerging category and growth-market intelligence

    • Competitive partnership landscape analysis

    • Opportunity Fit assessment

    • Evidence and insight to support commercial business cases

  • We design commercial propositions that resonate with modern partnership buyers. Aligned with the evolving market expectations, these are designed to unlock growth, attract the right partners and deliver measurable business impact.

    • Commercial landscape and competitor analysis

    • Buyer and category intelligence

    • Development of differentiated commercial narratives and positioning

    • Structuring partnership rights and assets around buyer needs

    • Commercial model and package architecture

    • Go-to-market strategy and sales materials

    • Partnership activation planning

    • Integrated partnership model development

    • Sales experience and buyer journey optimisation

  • We help rights holders maximise the value delivered to partners through stronger strategy, activation planning and measurement. The result is deeper relationships, improved effectiveness and greater renewal potential.

    Many rights holders have excellent sales and servicing teams but limited specialist resource across strategy, creativity and measurement. We plug into your existing partner servicing model, providing support where it is needed. Typical applications below:

    • Partner strategy workshops and annual planning

    • Activation planning aligned to partner objectives

    • Category insight and creative development

    • Measurement frameworks and effectiveness reporting

    • Partner performance reviews

    • Key account / partner reporting

    • Renewal and growth planning

    • Opportunity identification within existing partnerships

let’s talk

Whatever your challenge or opportunity, or even if you’re curious about our work, we’d love to hear from you.

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