STRATEGIC support FOR BRANDS AND INVESTORS IN SPORT

We advise brands, rights holders and agencies to structure, negotiate and activate sports partnerships that deliver measurable commercial value.

solutions for a changing landscape

We develop sports strategies and rights packages that deliver impact, today and in the future.

With the sports commercial landscape changing faster than ever before, North Star Sports navigates the challenges and opportunities provided by category disruption, media fragmentation and tech innovation to drive measurable commercial returns from partnership investments.

approach: BUILDING PARTNERSHIPS THAT ARE FUTURE FIT.

Central to all our services is integration of latest innovations in tech, media, fan engagement and data to ensure partnerships are built to thrive and deliver returns in an ever changing sports landscape.

what we do

We provide independent, commercially focused advice across the full sponsorship lifecycle.

Sponsorship Strategy
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Defining how sponsorship supports commercial and marketing objectives, from property selection to activation approach.

Deal Negotiation & Structuring
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Advising on sponsorship agreements to maximise value, reduce risk and unlock greater commercial return. Contracts that are future fit for today and tomorrow.

Activation and ROI
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Support in establishing activation strategy and process that deliver the ROI potential, ensuring you make the right investment decisions across the lifecycle of your partnerships and demonstrate effectiveness.

If you’re evaluating a sponsorship opportunity or reviewing an existing partnership, we’re happy to provide an independent perspective.

let’s talk

Whatever your challenge or opportunity in the sports partnership, we’d love to hear from you. Let’s start the conversation.